By sending personalized emails to customers and/or prospects, you increase the chance of them opening the email significantly. Research shows that an email with a personalized subject line is 26% more likely to be opened than an email without it.
Target the right audience, with the right message at the right moment, without doing any recursive work. Welcome new subscribers, send offers strategically and share your content without working on it every time.
Understanding your customer’s pain points is an effective way to optimize your product or service. You can collect their feedback easily through the same mail trail or distributing surveys to gather their feedback in an organized way, providing crucial information to allow for future enhancements or developments.
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According to research, an adult’s attention span is on average 8 seconds long. In such a short attention span, one can’t read an entire campaign word for word. You must assume they are scanning the email and, to attract the user in such a short span, the design needs to be creative and grab their attention.
Subscriber List Management
Maintaining a subscriber list is a crucial, yet often overlooked attribute of email marketing. Hard bounces, soft bounces, and un-engaged subscribers can have an adverse effect on email deliverability and in result can affect email campaigns.